How Many Types of Programmatic Advertising Are There?

Apart from the conventional direct method of programmatic advertising, where advertisers can purchase inventory straight from publishers through ad networks and ad servers, there are two other methods advertisers can use to buy ad space: (1) Real-time bidding (RTB) and (2) Private Marketplace (PMP).RTB (Real-Time Bidding): RTB is a type of data-driven programmatic buying that facilitates advertisers to buy impressions instantly through a real-time auction. When a visitor visits a web page, that site's publisher auctions the available ad space, and the advertiser who submits the highest bid to the DSP wins the spot to display the ad.PMP (Private Marketplaces): PMP is an invite-only ad auction that allows advertisers to bid on premium inventory spaces before publishers put them on an open RTB auction. The bidding process is automated through deal IDs, which advertisers use to determine PMP transactions in bid requests from ad exchanges and SSPs (supply-side platforms).

What does DoubleClick mean?

DoubleClick is a unified set of tools made by Google for advertisers and agencies to create and manage digital marketing campaigns.

What is the minimum spend required for programmatic advertising?

Typically, programmatic advertising is sold by publishers on a CPM (cost per mille) model, which stands for cost per 1,000 ad impressions. The cost depends on the level of targeting and quality of the list, among other factors. CPM can change considerably, which means the higher the quality of the inventory offered or more exact targeting, the higher will be the price.

What is an Ad Exchange, and how does it work?

An Ad Exchange is a virtual marketplace that facilitates website publishers and advertisers (i.e. agencies like us) to buy and sell advertising space in real-time.

How do an SSP and a DSP differ?

A DSP (demand side platform) and an SSP (supply side platform) support different sides of the programmatic space. Publishers use an SSP to offer Ad Spaces to brands by connecting their inventory to ad exchanges. And a DSP is the advertiser's tool to measure which ad impressions to buy and how much to pay for them. Both platforms are then synchronised in real-time.

Is there a difference between re-marketing and re-targeting?

Both re-marketing and re-targeting have similar goals but differ in their approach:Re-marketing: E-mail campaigns are run to re-engage customers through their inboxes is known as re-marketing.Re-targeting: The placement of display ads online targeting users who have already interacted with your website. Re-targeting involves using cookies, and ads are placed by third parties like the Google Display Network.

COUNTRY OF ORIGIN : AUSTRALIA

Dedicated Designers, Developers and Marketers Case Study | Turbo Scaffolding

Rendered a robust B2B & B2C solution to Turbo Scaffolding to help them gain the most out of their business.

Industry

Construction
Technology

WordPress
Deliverables

Solution Architecture,

Custom Application

Development, ERP, Website

Development
Website

www.turboscaffolding.com.au

Rendered a highly-skilled & experienced dedicated team to Turbo Scaffolding. Our resources provided a turn-key B2B & B2C solution to the client which helped them increase traffic by 96%, conversions by 166%, and revenue by 85%.

Turbo Scaffolding is an importer and distributor of different types of Scaffolding products having warehouses in Sydney, Melbourne, Brisbane and Perth. They have more than 300 different types of products which they sell to different industries across Australia. They mainly supply to construction companies, the mining industry, tradesmen and shipping yards.

PROBLEM

Challenge

The client wanted a one stop solution that would help their business reach new heights while out-reaching their competitors. They wanted a perfect solution that would deliver results for long-time. But they faced a few challenges:

Lack of Skilled Resources

The client wanted a complete digital transformation for their enterprise. From conceptualization to design, development, online store, apps, and digital marketing, they needed everything. They were unable to find skilled resources who could meet their expectations.

High Employment Costs

Finding and recruiting highly-skilled employees for all the requirements was exceeding the client’s budget. And skilled resources were not available at lower cost. Moreover, the cost of infrastructure and hardware systems was also increasing.

Proficiency & Reliability

As the project had various modules and features, the client was in need of proficient and reliable dedicated resources that would solely work for their project while delivering results in tight deadlines.

Long-Term Relationship

As the client required a turn-key solution that had various challenging tasks, complex features across different platforms, they wanted resources who could work for their project without quitting in between. They desired for a long-term relationship.

SOLUTION

What We Did

Visually Appealing Web Design

The client wanted a visually appealing web design where the users would like to stay and explore more products and services they offer. Their main goal was to build an attractive and user-friendly website where users can easily navigate. We rendered dedicated designers who exactly designed the website as per client’s expectation. They kept the colors aligned with Turbo Scaffolding’s palette, thus maintaining positive brand perception with a bright, colorful interface.

Intuitive Website Development

Webential rendered an entire team of dedicated resources to the client to offer a driving-edge solution. Our dedicated developers built an intuitive yet user-friendly website that enabled the user to easily navigate throughout the website. The website was developed in such a manner that users could easily source and buy steel scaffolding across Australia.

A lot of product categories as well as sub-categories were clearly enlisted to help users find products of the exact size, weight, and dimensions they require. Our dedicated developers also developed a quick enquiry form consisting of the project details, customer’s name, phone number, mail id, suburb, country, and much more.

The client also provided scaffolding finance and insurance services to the customer for their business needs. Hence our developers also crafted a finance enquiry form consisting of name, contact details, finance amount, etc.

Online Store

Our dedicated developers also built an online store on WooCommerce where the customers can directly purchase their preferred products. The customers can also get a Price Match for any product. They just need to fill a form (that pops up after clicking the price match option) with their name, email id, competitor’s price, competitor’s link, etc. The client offers free delivery across Australia. The payment gateway was kept very secure and easy-to-use.

3rd Party Integration

Our developers also integrated a 3rd party website for a simple and easier payment option. The customers could place an order by using PayPal as well. Credit payment method was also enabled where the user could buy using Visa, Master Card, Discover, and American Express.

ERP System

Turbo Scaffolding was extremely satisfied with the solution provided by our dedicated developers and thus they approached Webential to render a cloud based solution to their business. They needed a robust ERP System that could manage everything in one place. We rendered dedicated skilled resources who could work as per client’s requirements.

They initially analysed every aspect to build a customised, secure and easy-to-use system. A wireframe was built and flow of the system was presented to the client and only after approval, our dedicated resources built the system which was completed in 3 different phases while putting down milestones. We also rendered a dedicated project manager who along with a senior developer successfully implemented the entire system along with necessary training and documentation. The custom built ERP system has also been integrated with Xero cloud based accounting application.

This ERP system helped the client manage local incoming stock, imported incoming stock, outgoing stock, inventories, purchases, sales, invoice, orders, enquiries, cards file, website orders, and much more. It also consists of more than 20 types of reports. A custom search option was also built within the system. An in-system messaging functionality was also built for smoother communication.

By implementing this system, Turbo Scaffolding has a complete paperless process in place and they can provide quotes and stock levels in real time.

iPad App

Our dedicated developers also built an iPAd App for the client. Here all the details about New Jobs, Job In Process, Over Night, Completed Dockets, Purchases, etc was included. The user would also get various notifications as well. The App was a mini conversion of the ERP System where all the important features like stock and docket details were included.

The main focus of the App was laid upon Packing, Dispatch, and Docket Tracking where details such as truck driver name, Truck No, Job No. were included. A feature of Digital Signature was also included. The user can also add a photo of the truck at the time of dispatch. This app is also integrated with the ERP System.

SEO Strategy & Content

Our SEO experts conducted in-depth analysis and crafted a driving-edge SEO strategy for Turbo Scaffolding. The main goal was to maximize revenue out of the SEO strategy. Our resources monitored high-volume and high-traffic keywords. Our experts also built high-quality link profiles, authoritative backlinks, and guest posts(free and paid) after optimizing Google My Business for all their locations. Our SEO experts updated the client’s website with an optimized homepage, several landing pages, and Call to Actions (CTAs).

Our content writers crafted SEO-friendly content for the entire website including on-site content optimization, product descriptions, web page content, blogs, and much more.

Google Ads

Our experts rebuilt the client’s AdWords account from the ground up, splitting it into meaningful campaigns that targeted 4 different locations. Our experts built Ad Groups within each campaign and crafted ads for targeting audiences. Thus, Ad engagement began increasing, which lowered the cost-per-click for the client’s Ads.

On-going support

The client has been so impressed with the services and solutions of our dedicated resources that they approached us for a dedicated support team to maintain the system and new updates that are necessary for the company's future growth. Our dedicated support team still supports them in all their activities and requirements in the present day.

Key Features

Web Design
WordPress website
3 Party Integrations
SEO, PPC
Support

Services

Custom Web Design & Development
Customized ERP System
Online Store
Ongoing Support and Maintenance
Digital Marketing

The Result

Achieved

The client was extremely happy and satisfied with all the solutions provided by our dedicated resources. Be it web design or development or customized ERP system or iPad App or Digital Marketing, our dedicated team worked beyond their expectations to deliver excellence. Here are highlights of some amazing results from:

SEO Results