COUNTRY OF ORIGIN : AUSTRALIA

How We Increased Skin Matrix Sales by 716% with a Smooth Magento to Shopify Transition

Skin Matrix, a trusted name in Australia's premium beauty and skincare market, faced a pivotal moment in its e-commerce journey. As their online presence grew, so did the need for a more robust and scalable platform.

Skin matrix

Skin Matrix has been our valued client for a long time, and they have been using the Magento platform for over 5 years. After our continuous efforts with SEO, CRO audits, and Google ads, we realised the website needed better performance and a more engaging user experience. To achieve this, we discussed and finalised the decision to migrate from Magento to Shopify for a more advanced solution.

Our expertise in e-commerce migrations allowed us to take on the challenge of transitioning Skin Matrix from Magento to Shopify. It was not just a platform change but a strategic move that would prove transformative for their business’s improved performance and success in the skincare & beauty market.

  • Technology

    Technology:

    Shopify

  • Industry

    Industry:

    Cosmetic & Skincare

  • Deliverables

    Deliverables:

    Migration from Magento to Shopify

  • Competitiveness

    Competitiveness:

    High

skin matrix

Purpose Behind the Migration From Magento to Shopify

The primary objective is to enhance the user experience by improving the site speed and overall performance of the Skin Matrix online store. By migrating from Magento to Shopify, we aim to resolve the issues of slow loading times and frequent downtime, which have negatively impacted customer satisfaction.

Additionally, Shopify's lower server requirements and cost-effectiveness make it a more attractive option, ensuring a smoother, faster, and more reliable shopping experience for customers browsing and purchasing skincare and beauty products on Skin Matrix.

skin matrix
Migration From Magento to Shopify Who is skin matrix

Our Approach & Achievements

  • Complex Migration

    Successfully migrated Skin Matrix’s products, categories pages and customer data from Magento to Shopify, ensuring seamless transition and data integrity.

  • Functionality Intake

    Enhanced essential functionalities to optimise user experience and operational efficiency on the new Shopify platform for Skin Matrix.

  • URL Redirection

    Preserved SEO value and user experience by implementing precise URL redirection strategies during migration from Magento to Shopify.

  • Customisation Through Apps

    Customised Shopify features using apps to meet Skin Matrix’s specific needs, enhancing website functionality and user engagement.

  • Rapid Deployment

    We used a demo store for development and briefly displayed an 'under construction' banner only when migrating to minimise downtime, demonstrating our team's efficiency and commitment to maintaining sales.

Our Approach & Achievements

What Prompted Us To Do This

We encountered the following challenges while migrating from Magento to Shopify:

Skin Matrix mobile view
  • Category Hierarchy Differences

    Magento offers a hierarchical view of categories (e.g. main category -> first child category -> second child category, etc.). Shopify does not support this structure, so we had to make adjustments in category management.

  • Configurable Product Import Issues

    In Magento, each product variant is created as a child product, allowing multiple variants without combinations. In Shopify, we had to add each product variant combination individually, which complicates the import process.

  • Blog Functionality

    Magento allows for custom URLs for creating blog posts, categories, archives, and post searches. Shopify lacks these built-in features, so we had to use third-party applications and perform manual blog import, which is time-consuming and complex.

  • Data Migration Complexity

    Migrating extensive data such as product details, customer information, and order histories from Magento to Shopify is a complex task, and we used specialised tools to ensure accuracy and completeness.

  • Customisation Challenges

    Custom features and functionalities built into a Magento store did not have direct equivalents in Shopify. So, we did custom development to obtain the custom features and functionalities. Alternatively, you can use third-party apps to achieve a similar outcome.

  • Category Import Limitations

    Shopify does not support the direct import of categories from Magento, so we had to set up categories in Shopify manually.

  • Product Attributes

    Shopify does not provide native support for product attributes in filters on listing pages. So, we had to install an additional application to achieve similar functionality.

  • Customer Account Activation

    Active customers in Magento must reactivate their Shopify accounts. As soon as we imported customers into Shopify, we sent them an activation email, and they need to set a new password to activate their accounts.

  • URL Structure Changes

    Magento's flexible URL structure may differ from Shopify's, potentially impacting SEO. So, we implemented redirects to maintain search engine rankings and traffic.

Strategy & Execution

  • Custom Feature Integration

    We meticulously integrated custom features and functionalities to ensure the new Shopify site mirrors the capabilities of the Magento site. It included moving a price alert button to a more suitable position and customising email templates to match previous designs.

  • Safety Attribute Display

    We added custom conditions to display safety attributes on product detail pages, ensuring the correct options are shown based on the data inserted.

  • Enhanced Filtering and Search

    Recognising that Shopify's default filter didn't match Magento's capabilities, we installed a robust filter and search application. We connected all product attributes to this application, creating an efficient filtering system on the product listing page.

  • Thorough Functionality Testing

    Our team conducted extensive functionality testing at multiple levels: developer, QA/QC, and client-end. From functionalities to the design flow, we rigorously tested each aspect of the site to ensure a seamless transition.

  • Performance Optimisation

    After the migration, we assessed the site's performance using Google Insights, noting a significant performance improvement over the previous Magento site.

  • Enhanced Security Measures

    To ensure robust security, we implemented SSL across the site, providing encrypted connections and safeguarding data integrity and customer information.

  • Efficient Data Migration

    We successfully migrated all data from Magento to Shopify, including products, customers, and order history. We ensured no data loss and maintained continuity for business operations.

  • Seamless URL Redirection

    Redirecting old URLs to the new Shopify URLs was complex, but we managed it efficiently. We ensured that product, collection, page, and blog URLs retained their SEO value, preventing any loss of traffic or search engine rankings.

  • Structured Timeline and Milestones

    The migration process was completed within a month, adhering to a structured timeline with specific milestones. Key phases included application research, data migration, theme design implementation, comprehensive testing, issue resolution, and final deployment.

  • Post-Deployment Support

    After the site went live, we thoroughly tested all functionalities in the live environment. We also provided ongoing support to resolve post-deployment issues and implement client feedback, ensuring smooth operation and client satisfaction.

Strategy & Execution

Compelling Reasons to Migrate Your Magento Site to Shopify

Migrating your site from Magento to Shopify offers numerous benefits that enhance your website's performance and user experience. Your Shopify website will significantly increase speed and reliability post-migration without experiencing downtime or interruptions.

Shopify's robust platform allows for seamless integration of custom features, such as improved filtering systems and customised email templates. Enhanced security measures, like SSL implementation, ensure data protection and customer trust. The structured migration process, with thorough testing at every stage, guarantees a smooth transition. Furthermore, efficient data migration and URL redirection preserve your SEO value and business continuity. These compelling advantages make Shopify an excellent choice for optimising your e-commerce site and boosting overall performance.

Outstanding Outcomes

After migrating from Magento to Shopify, the Skin Matrix website has experienced a notable performance boost. The site speed and overall functionality are now significantly faster and smoother. The website no longer experiences downtime or interruptions, ensuring a consistent and reliable user experience.

We assessed the site's performance using Google Insights and observed a substantial increase in speed and efficiency compared to the previous Magento platform. This enhanced performance has improved user satisfaction and a seamless customer shopping experience.

Skin matrix laptop view
Skin matrix products

Transformation & Growth Post-Migration

Following the migration to the Shopify platform, Skin Matrix achieved remarkable success:

  • Online store sessions surged by 144%, indicating significant user engagement.

  • Orders executed rose by 587%, underscoring enhanced operational capabilities and customer satisfaction.

  • Total sales increased by 716%, showcasing Shopify's efficiency and customer appeal.

Success results

These results, observed over three months from February 1st to May 1st, 2024, highlight Shopify's transformative role in driving substantial growth and success for Skin Matrix.

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