How Many Types of Programmatic Advertising Are There?

Apart from the conventional direct method of programmatic advertising, where advertisers can purchase inventory straight from publishers through ad networks and ad servers, there are two other methods advertisers can use to buy ad space: (1) Real-time bidding (RTB) and (2) Private Marketplace (PMP).RTB (Real-Time Bidding): RTB is a type of data-driven programmatic buying that facilitates advertisers to buy impressions instantly through a real-time auction. When a visitor visits a web page, that site's publisher auctions the available ad space, and the advertiser who submits the highest bid to the DSP wins the spot to display the ad.PMP (Private Marketplaces): PMP is an invite-only ad auction that allows advertisers to bid on premium inventory spaces before publishers put them on an open RTB auction. The bidding process is automated through deal IDs, which advertisers use to determine PMP transactions in bid requests from ad exchanges and SSPs (supply-side platforms).

What does DoubleClick mean?

DoubleClick is a unified set of tools made by Google for advertisers and agencies to create and manage digital marketing campaigns.

What is the minimum spend required for programmatic advertising?

Typically, programmatic advertising is sold by publishers on a CPM (cost per mille) model, which stands for cost per 1,000 ad impressions. The cost depends on the level of targeting and quality of the list, among other factors. CPM can change considerably, which means the higher the quality of the inventory offered or more exact targeting, the higher will be the price.

What is an Ad Exchange, and how does it work?

An Ad Exchange is a virtual marketplace that facilitates website publishers and advertisers (i.e. agencies like us) to buy and sell advertising space in real-time.

How do an SSP and a DSP differ?

A DSP (demand side platform) and an SSP (supply side platform) support different sides of the programmatic space. Publishers use an SSP to offer Ad Spaces to brands by connecting their inventory to ad exchanges. And a DSP is the advertiser's tool to measure which ad impressions to buy and how much to pay for them. Both platforms are then synchronised in real-time.

Is there a difference between re-marketing and re-targeting?

Both re-marketing and re-targeting have similar goals but differ in their approach:Re-marketing: E-mail campaigns are run to re-engage customers through their inboxes is known as re-marketing.Re-targeting: The placement of display ads online targeting users who have already interacted with your website. Re-targeting involves using cookies, and ads are placed by third parties like the Google Display Network.

COUNTRY OF ORIGIN : AUSTRALIA

From Modern UI/UX Design to SEO Migration:

How We Transformed Connected Audio Visual Websites for Increased SEO Traffic & Better User Experience

Connected Audio Visual, an Australian-owned company, was founded in Kiama, NSW, and now operates from a state-of-the-art warehouse and showroom in Lake Illawarra. Renowned for their expertise, they are one of the nation's leading integrated technology providers, recognised with Control4 Diamond Status and as the 2022 Dealer of the Year. Their innovative solutions enhance lifestyles by incorporating advanced technologies into homes and businesses.

Overview

Technology:

WordPress / Elementor
Industry:

Home Automation
Built For:

Web Users
Country:

Australia
Website:

www.connectedaudiovisual.com.au

Why Did We Do This?

The Objective

The existing website had lost its appeal and functionality over time, failing to satisfy the needs of modern-day users in terms of the user experience and look and feel of the website.

An Outdated Design

The original Connected Audio Visual website was built in 2018 and emitted an outdated look and feel. It needed upgrading to address various concerns and to reflect the current brand identity.
Site Navigation

The client wanted to add more pages, so the site navigation needed to be updated.
Technical Updates

The WordPress and server PHP versions were outdated and needed an upgrade.
Improved User Experience

To make the site stand out from its competition, developing a custom design using the latest UI and UX best practices became evident.
A Responsive Design

A fully functional and visually appealing website accessible across devices, such as smartphones, tablets, and desktops, is the need of the hour.

What Inspired Our Actions?

The Challenges

The Need for a Modern, User-Centric Design to Align with Current Trends:

The primary challenge was to design and develop a user-friendly, visually appealing website that effectively showcases Connected Audio Visual's services and project sections.

Preserving SEO Performance and Ensuring Seamless Migration:

The new site must also preserve existing search engine optimisation (SEO) performance. In addition, URLs and content across service pages, blogs, and other resources had to be migrated. It is imperative to migrate these items seamlessly so the website's traffic and lead generation capabilities remain robust with the new design.

Responsive Web Design:

The new site must have a responsive web design that ensures optimal viewing and interaction experience across various devices, such as desktops, tablets, and mobile devices. A responsive web design can adapt to different screen sizes, providing a seamless user experience between devices.

Design Transformation

Before and After Design

Before

After

Style guide

Branding

How Did Webential Help?

The Solution - Service and Implementation

Optimise Website Structure:

Our SEO team removed unnecessary or redundant links, streamlining the website’s structure for intuitive navigation. We also implemented an improved sitemap, enhancing user experience and search engine crawlability.
Custom Design Implementation:

We provided a complete turnkey solution with custom design implementation. It ensured the website was functional and visually appealing, enhancing the user experience.
Scalable Architecture:

The website was designed with scalability in mind to accommodate future growth and changes in the home automation industry.
SEO Implementation:

We conducted an extensive SEO audit of the existing site to identify potential areas for improvement. This included optimising the site's page titles, meta descriptions, and content structure, as well as implementing a keyword strategy to improve key elements of the new site and to drive organic traffic to the site.

Wireframes and Mockups:

We created wireframes and mockups of the new design to visualise the changes and gather preliminary feedback.
WordPress Design and Development:

We have redeveloped the website using Elementor, a versatile and user-friendly platform, ensuring a seamless and visually appealing experience for visitors.
Speed Optimisation:

We enhanced the website’s loading time and overall performance, ensuring visitors have a smooth browsing experience.

The Solution - Service and Implementation

Core Technical Innovations

Technical Specs

CMS:

WordPress

Front-end development

Elementor
(HTML5, CSS3)

Backend Development:

PHP

Database:

MySQL

SSL Certificate:

Let's Encrypt

Third-Party Library, Plugin, and Integration

Third-Party APIs

Rank Math SEO:

It is used for enhancing the website's SEO performance.

Google Tag Manager:

It is used for managing marketing tags on the website.

Google Analytics (GA4):

It is implemented for tracking user behaviour and site performance.

Streamlined Work Process

Work Process

Meeting

We received the client's email with the requirements. After analyzing the process, we communicated with the client to understand the requirements and prepared the scope of work.

Planning

We prepared the milestone-based priority tasks list and shared it with the client. We then started the web platform's custom UI/ UX design and shared it with the client to get suggestions and reviews.

Execution

Once our design team completed the design process, our development team started developing based on the milestone-wise priority tasks list in the WordPress CMS.

Delivery

Upon completing all milestones, we deployed the project on our staging server. Here, we conducted a thorough quality analysis and promptly resolved any errors. Then, we shared the staging URL with the client for their approval before finally deploying it on the client's server.

Success Achieved So Far

Results

The new website for Connected Audio Visual successfully met all the client’s needs and exceeded their expectations. The key outcomes included:

Improved User Experience:

The user-friendly design and responsive layout gave visitors a seamless browsing experience across all devices (i.e. desktops, tablets, and smartphones).
Customer Feedback:

The client has received positive customer feedback on the new design and functionality.

Enhanced User Engagement:

Enhanced user experience has led to higher engagement and lower bounce rates.
Enhanced Online Visibility:

The new website's SEO optimisation increased search engine rankings, driving more organic traffic.

Let's work together

Our partnership could be just the thing your brand needs.
Let’s start something new together. High five?

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From Modern UI/UX Design to SEO Migration:

Overview

Technology:

Industry:

Built For:

Country:

Website:

The Objective

An Outdated Design

Site Navigation

Technical Updates

Improved User Experience

A Responsive Design

The Challenges

The Need for a Modern, User-Centric Design to Align with Current Trends:

Preserving SEO Performance and Ensuring Seamless Migration:

Responsive Web Design:

Before and After Design

Before

After

Branding

The Solution - Service and Implementation

Optimise Website Structure:

Custom Design Implementation:

Scalable Architecture:

SEO Implementation:

Wireframes and Mockups:

WordPress Design and Development:

Speed Optimisation:

Technical Specs

CMS:

Front-end development

Backend Development:

Database:

SSL Certificate:

Third-Party APIs

Rank Math SEO:

Google Tag Manager:

Google Analytics (GA4):

Work Process

Meeting

Planning

Execution

Delivery

Results

Improved User Experience:

Customer Feedback:

Enhanced User Engagement:

Enhanced Online Visibility:

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