How Many Types of Programmatic Advertising Are There?

Apart from the conventional direct method of programmatic advertising, where advertisers can purchase inventory straight from publishers through ad networks and ad servers, there are two other methods advertisers can use to buy ad space: (1) Real-time bidding (RTB) and (2) Private Marketplace (PMP).RTB (Real-Time Bidding): RTB is a type of data-driven programmatic buying that facilitates advertisers to buy impressions instantly through a real-time auction. When a visitor visits a web page, that site's publisher auctions the available ad space, and the advertiser who submits the highest bid to the DSP wins the spot to display the ad.PMP (Private Marketplaces): PMP is an invite-only ad auction that allows advertisers to bid on premium inventory spaces before publishers put them on an open RTB auction. The bidding process is automated through deal IDs, which advertisers use to determine PMP transactions in bid requests from ad exchanges and SSPs (supply-side platforms).

What does DoubleClick mean?

DoubleClick is a unified set of tools made by Google for advertisers and agencies to create and manage digital marketing campaigns.

What is the minimum spend required for programmatic advertising?

Typically, programmatic advertising is sold by publishers on a CPM (cost per mille) model, which stands for cost per 1,000 ad impressions. The cost depends on the level of targeting and quality of the list, among other factors. CPM can change considerably, which means the higher the quality of the inventory offered or more exact targeting, the higher will be the price.

What is an Ad Exchange, and how does it work?

An Ad Exchange is a virtual marketplace that facilitates website publishers and advertisers (i.e. agencies like us) to buy and sell advertising space in real-time.

How do an SSP and a DSP differ?

A DSP (demand side platform) and an SSP (supply side platform) support different sides of the programmatic space. Publishers use an SSP to offer Ad Spaces to brands by connecting their inventory to ad exchanges. And a DSP is the advertiser's tool to measure which ad impressions to buy and how much to pay for them. Both platforms are then synchronised in real-time.

Is there a difference between re-marketing and re-targeting?

Both re-marketing and re-targeting have similar goals but differ in their approach:Re-marketing: E-mail campaigns are run to re-engage customers through their inboxes is known as re-marketing.Re-targeting: The placement of display ads online targeting users who have already interacted with your website. Re-targeting involves using cookies, and ads are placed by third parties like the Google Display Network.

COUNTRY OF ORIGIN : AUSTRALIA

Dedicated Resource Case Study | Bargains Online

Our dedicated resources not only designed an alluring website for the client but also integrated Neto. They provided driving edge SEO & Google Ads services to help them increase revenue by 100.51%

Industry

Retail & eCommerce
Competitiveness

High
Deliverables

NETO, Website Design

& Development, SEM,

SEO, Content Creation
Technology

Adobe Photoshop, Illustrator
Website

www.bargains-online.com.au

PROBLEM

Challenge

The client wanted an all-in-one solution where they could manage everything in one system. From product management to stock management as well as market channel management, they required a system to handle everything. But they couldn't find any skilled & technical resources who would fulfill the requirement.

High Costs

Finding and recruiting highly-skilled employees was another challenge as it was exceeding the company's budget. Cost-effective resources had lower skill-set and couldn’t match client’s expectations.

Need of Reliable Partner

As the client required an all in one solution for all their business needs, they wanted a reliable partner who would provide dedicated resources that would work just like the client's own in-house team.

SOLUTION

What We Did

Alluring Website Design

The client’s main goal was to craft an alluring web design that would attract the users and enable them to explore more products. Their main goal was to build an attractive and user-friendly website where users can easily navigate. We rendered dedicated designers who exactly designed the website as per client’s expectation.

Website Development

Our dedicated developers rendered a customized website to the client while integrating customized themes as per their requirements. Our website development professionals also customized the search engine in the website to synchronize it with different categories of the product that the client offered. The website was customized in such a manner that users could easily find cost-effective products across Australia.

Neto Integration

Upon understanding the client's requirements, our dedicated resources suggested they migrate their online store to Neto. It is a feature rich out of the box solution. A powerful retail management platform that is fully managed and supported by a team in Australia. This system enabled the client to overcome their inefficiencies, improve his workflows and build better business opportunities.

Our dedicated resources took care of the entire digital set up; moving the store’s data into Neto, setting up marketplace channels, connecting Neto to their accounting platform, Xero, as well as helping to optimise the business; advising on best practice workflows and warehouse setups. They also rendered data product management, ebay listings management, stock management, shipping updates, and marketplace channel management via a custom built system.

3rd Party Integration

The solution also included 3rd party integrations which would enlist client’s data on other websites and vice versa. Our resources worked upon automatically pushing links to various marketplaces.

Content Creation

Our content team wrote SEO-friendly content with high-ranking keywords to magnify the SEO strategy of Bargains Online. After conducting extensive research on the target audience, our dedicated resource drafted alluring content for the entire website in a way that encouraged users to explore more products. They also added eye-catching CTAs to the website. Our content experts created well-chosen content that toed the line between traffic value and ranking difficulty. Also, they regularly added blogs related to the latest products. Our content experts also added FAQs to help customers gain correct information about their products.

Google Ads

Various Google ads with creative content were run to bring more traffic and conversions to the website.

On Going Support

Our dedicated resources still rendered ad-hoc support to help the client manage the website. They also conducted performance tuning to help the client gain insights upon site performance as well as sales performance.

Key Features

Custom theme design
Custom integration tool for drop shipping

Services

Neto setup
Performance Tuning -
Site Performance & Sales Performance
Ongoing support & maintenance
Theme development
Ebay listing management

The Result

Achieved

The client was impressed after hiring dedicated resources as they solely worked for the client’s project and fulfilled every requirement. As a result, we still provide support for their various operations. Have a look at some of the results:

SEO Results ( Yearly Comparison 2019-20)

100.51% increase in the Organic Revenue.
74.76% increase in the Total eCommerce transactions.
5.31% increase in the eCommerce conversion rate.
65.94% improvement in the Google organic traffic.

PPC Results (Yearly Comparison 2019 - 2020)

173.54% increase in revenue.
82.95% increase in the conversions.
34.44% reduction in the average cpc.
0.22% increase in conversion rate.
108.28% increase in the clicks.

Secured top position on Google SERP for some of popular keywords:

Our Results

74.76%

Increase in the Total eCommerce transactions

Increase in revenue

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Dedicated Resource Case Study | Bargains Online