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A responsive web design helps in eliminating the task of zooming in, and scrolling right and left unwillingly. Users will receive enough space and visibility for different tabs and CTA taps. It will not just enhance the search results for mobile websites but will present the fluidity and optimum experience to the next level.  Around 73.1% of web…

UI vs UX are often used interchangeably, but they aren’t the same thing. Although the development of the first graphical interface might have given a start to both, they are different. There is also a myth that one and the same person can do both – user interface and user experience which further elaborates on…

Micro-interaction efficiently builds brand identity and ethos while connecting strong ties with your customers. These little but powerful habit-forming tools help in delivering a seamless and exciting user experience. The ‘likes’ of Facebook and ‘swipes’ of Tinder are the two classic examples of micro-interactions. Originally, micro-interactions began with the need to guide users who experienced…

Any business’ app or website can leave a deep lasting impression on a customer. A good or bad impression depends upon various factors. UX design is the crucial foundational pillar of any product design – be it a website, mobile app, or anything else. You need to keep up with the latest trends and tools…

Landing pages are an essential part of the lead generation process. The first step in building a relationship between your company and your prospects is by converting your website visitors into leads. You can simply drive tons of traffic towards the desired action with a robust landing page.  The primary purpose of your landing page…

Today, most users access eCommerce sites through mobile phones rather than using a computer or laptop. Mobile phones generated 54% of website traffic globally in the first quarter of 2021. The majority of people prefer internet surfing, shopping, and most processes on mobile. Hence, it is vital for businesses to build a mobile-first eCommerce site….

Today, there are more than 1.5 billion websites on the internet. All small and big enterprises have established their own website in order to grow. But you need outstanding web design and incredible web development to win this race of the tech-savvy world. Do you know the power and the potential of superbly built websites?…

In the race of continued growth and enhancing your website’s SEO, never forget how UX and SEO are connected with each other. Gone are the days when keyword stuffing and backlinking were used for boosting rankings. Today, search engines have shifted their focus to experience and human behavior. Hence, enhancing your website’s rankings simply means…

The global pandemic has wretched out various industries but has wide-open opportunities for the digital  industry. Businesses have learned to gain the most from adversity and so the pandemic was a stimulator when it came to not only surviving but staying at the top. Even after the post-pandemic period, enterprises want to work smarter in…